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Tom’s of Maine Launches Sustainable Toothbrush

The handle is made from 80% post-consumer recycled plastic.

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By: Marie Redding

Senior Editor, Rodman Media


Tom’s of Maine has launched a sustainable toothbrush – the handle is made from 80% post-consumer recycled plastic.

Designed with cross-angled, multi-height bristles to help remove plaque between teeth, the Tom’s of Maine Whole Care Toothbrush gently cleans down to the gumline and features a raised tip to access hard-to-reach areas. The soft, BPA-free bristles are colored with food-grade, mineral-based pigments.

It is recyclable through the Tom’s of Maine collection program with upcycling leader TerraCycle.

“Our Whole Care Toothbrush offers an eco-conscious option that was carefully designed to provide both efficacy and comfort,” said Paul Jessen, senior oral care brand manager at Tom’s of Maine. “As the #1 natural oral care brand, Tom’s of Maine is constantly working to develop new products that will help families live a naturally healthy lifestyle.”

The Whole Care Toothbrush is available in four colors, on Amazon.com, Target and Whole Foods. 

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